CicloCultura, an event to encourage citizens to use bicycles 11/2013

CicloCultura, an event to encourage citizens to use bicycles

The project involves the realization of a temporary pedestrian area and a bike tour to discover the territory of Casalnuovo di Napoli, Italy

Background & Objectives
The citizens of Casalnuovo rarely use bikes or public transport because they prefer the car even for short journeys. The focus of this project was to promote bike use in combination with the discovering the cities monuments. The idea was to motivate citizens to cycle and that it would be the first of many such events to promote bicycle use and the development of the arts in the area. So this event was designed to both raise awareness and enable citizens to try out new behaviour. It was carried out within the EU-funded Steer project Transportlearning as a training on the job activity.

Implementation
A pedestrian area from the cross of via San Giacomo with Corso Umberto I, to Municipio Place was created. The pedestrian area was 300 m long, but many activities were carried out such as:
  • Exposition of bikes and pedelacs from “Decathlon” and “Gruppo Schiano” who collaborated in the project “Bike Sharing Napoli”. They also had a stand.
  • Animation and games with children with support from the Scout of Casalnuovo;
  • Tasting of local baking offered by Gran Caffè PasticceriaTiffany;
  • Information from the association “Le Chimere”, GMA (group of Africa Mission) and AISM (Italian Association of multiple sclerosis).
The municipality enforced the whole pedestrian area.
Also a 12 km cycle trip was organised with 5 stops. Each stop corresponded to an historic zone in the city, the guides from the Forum Giovani presented interesting facts and information. The transport policy project supported this trip by accompanying the group of cyclists at the beginning and at the end of the trip.
The event cost approx. 500 Euro and 10 people were involved in the organisation. Partners from: the association “Le Chimere”, “Forum Giovani” and the municipality of Casalnuovo supported the action.

Conclusions
About 500 persons took part in the event, 40 participated in the bike trip. This was only the initial awareness raising event - many more are planned. 64% of the interviewed participants found the event very interesting and many of them asked for it to be repeated. For information on other events click on Ciclo Cultura.

Contact: Nadi Acunzo
Organization: ANEA Agenzia Napoletana Energia Ambiente
Country: Italy
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Certified mini-projects

Certificate

"Mini-projects" are small scale projects, implemented by trainees as training-on-the-job. The projects last from a couple of weeks to up to six months. They can be carried out by one person or in teams of two or more trainees. Each trainee, who takes part in at least one training event and completes a mini-project successfully, receives an official certificate from the project coordinator TU Dresden, Germany. 71 mini-projects were sucessfully implemented in the project lifetime.

Among all certified trainees, the eight most outstanding projects were awarded a prize. The prize was either a free study-trip to Graz or Bolzano or a participation at an international transport conference.

Scroll through the list to find out more about the mini-projects.

TRAINING MODULES

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